☕️ We sat down at a cafe with our coffees in hand (lattes, only! 😏) about ready to start a Google Doc to begin writing a blog.
🧠 Our minds start to wander...
❓ What do we write about?
❓ What will be fun for me to write about?
👉 Wait no - what do READERS want me to write about?
❓ Will this blog post topic be exciting enough for our readers?
❓ Will this blog post even make it to Page 1 of Google?
🤯 Will anyone even read this?!
At this point, we are scrambling to get our thoughts together...
(and we haven't even written a SINGLE word 🥴)
💻 We Pinterested,
to the ends of our friend, the internet,
for that perfect blog topic.
It's got to be out there somewhere, right? 😓
After researching for 1.5 HOURS... 🙈
We think we've finally got the right blog topic!
So...we make a push forward. 💪
Type. Type. Type. ⌨️
After almost punching our keyboard 7x... 🥵
we completely scrap that blog topic idea.
There goes more wasted HOURS and NOTHING to show for it.
Let's restart this process again to find a new one.
Search, search, search that good ole' interweb.
Until...ultimately, we are left with PARALYSIS by ANALYSIS.
We realized things like...
🔥 Our blog doesn’t have a clear focus
🔥 We don’t have a proper blog writing workflow
🔥 There’s absolutely ZERO strategy behind what we write
🔥 We're stressed, burned out and wasting LOADS of time
🔥 We're stuck and don't know how to move forward
Oh...what's that? Yup, just crickets and silence over here 🤕
We were stumped and READY TO GIVE UP this whole 'blogging life'
Then one day...we discovered something.
Things began to turn around for us as bloggers (or at least wannabe bloggers, in our case).